Ed Lilly is a 35-year veteran of the mattress industry. Before founding Lilly Management Group in 2005, he was the CEO and President of Serta, Inc. for
14 years. Under his leadership at Serta and between 1990 and 2000, U.S.
sales volume tripled and the company became the second-largest producer
in the industry.
Mr. Lilly also served for 11 years in senior corporate and field sales management posts at Sealy, Inc. and Stearns & Foster, including as Senior
Vice President of National Account Sales for both companies.
During his career, Mr. Lilly held positions with both furniture manufacturers and retailers. He was Vice President of Marketing for a St. Louis-based upholstered furniture producer, and served for nine years as a bedding buyer and store manager for a Philadelphia-based department store.
A former Executive Committee member of the International Sleep Products Association (ISPA), Mr. Lilly has comprehensive and in-depth knowledge and experience in the mattress business at both wholesale and retail.